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Because
coupons pull in the business they have gained remarkable
acceptance and popularity among astute marketing managers. A simple
explanation for their acceptance by advertisers is their
overwhelming acceptance and use by the consuming public.
In fact,
Advertising Age (the Bible of the advertising industry) reports that
87% of all shoppers use coupons. Another independent marketing research firm, the A.C.
Nielson Co., reveals that 95% of all shoppers like
coupons. And 60% actively look for coupons.
A recent article in
the Wall Street Journal entitled, "In a Pinch,
Snip.", states that coupon use rises as the economy
in any given area slides. 54% of shoppers surveyed
said they had already stepped up use of coupons, and
even more are expected to do so.
It's very easy to
see why coupon advertising is sweeping the country.
Regular use of good couponing strategy will provide
a steady stream of new customers and high quality
sales leads.
To learn why savvy
marketers rely heavily on couponing, click
here. |
