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Coupons increase your market area.
They entice new customers who have been shopping at your competitor.
Consumers will break routine shopping patterns to take advantage of
a good coupon offer. Coupons attract new residents who are looking
for products and services for their pets and re-activate old
customers.
Coupon
advertising provides the opportunity for additional
profits through the sale of related items. In addition, you
are also being given the opportunity to "sell-up" to
a more profitable product or service. You would not
have had this opportunity had it not been for the
coupon getting the customer through the door in the
first place.
Coupons are the most measurable and accountable
form of promotion. Wise use of this consumer
feedback will guide you in creating future offers
that improve your results. You do this through
methodically testing various offers. This will give
you specific knowledge to greatly improve your
advertising response, your sales and your profits.
For tips for effective coupon advertising click
here. |
