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Coupons allow you to learn about
your customers - what they buy, why they buy it and how often they
buy it. They give your offers power and flexibility. As more and
more people are increasingly online, the Internet offers
a convenient, cost-effective distribution mechanism to reach your target customer - pet owners. There
are currently
163 million
dogs and cats living
in U.S. households!
Coupons have
traditionally been delivered via inserts in newspapers and magazines, or in stores through point of sale
promotions. FSI’s (Free standing inserts) reach over 58 million
households each week in the United States via Sunday newspapers.
Consumers have to sort through stacks of paper to find the coupons
that match their shopping needs.
Online coupons offer an incredible reach, shorter lead time and are
easily revised.
For more information on the value of coupon advertising,
click
here. |
